Digital Marketeer – Email Specialist

Email is your primary domain, but your role sits within a broader marketing automation and CRM context — and your scope goes well beyond execution. You own your projects from start to finish. 

Email campaign management 

• You plan, build, test, and deploy email campaigns across platforms such as HubSpot, Salesforce Marketing Cloud, Mailchimp, or similar tools 

• You translate client objectives into clear, effective email strategies — think customer journeys, segmentation, personalisation, A/B testing, and performance reporting 

• You monitor campaign results, identify optimisation opportunities, and turn data into actionable insights 

• You contribute to broader marketing automation and CRM initiatives, supporting clients in getting more out of their platforms and data 

Client management 

• On projects where there is no dedicated account manager, you are the single point of contact (SPOC) for your clients 

• You build strong working relationships, manage expectations proactively, and communicate clearly — both on day-to-day matters and on strategic questions 

• You know how to translate a client's marketing goals into a concrete plan of action 

Project management 

• You manage your own projects autonomously: planning, timing, budgets, status reporting, and administrative follow-up are all part of your scope 

• You keep an overview across multiple simultaneous projects without losing attention to detail 

• You coordinate with internal specialists (strategists, developers, designers) and brief them clearly when needed 

Who you are 

You're a hands-on digital marketeer with a passion for email marketing — and you know there's a lot more to it than hitting "send". You understand the full lifecycle of an email campaign: from strategy and briefing to build, test, deploy, and report. You're autonomous, well-organised, and just as comfortable in a client call as you are setting up a segmentation logic or reviewing a campaign report. 

At iO, you'll join a team of 2,000+ digital experts across 5 countries and 12 campuses. You'll work on ambitious projects for a diverse portfolio of clients — and no two days will look the same.

Must-have 

• You have 2–3 years of experience in digital marketing, with a clear affinity for email marketing.  

• Hands-on experience with one or more email marketing platforms (HubSpot, SFMC, Mailchimp, ActiveCampaign, or similar) 

• Familiarity with concepts like customer journeys, segmentation, dynamic content, and personalisation 

• You work in a structured, efficient, and results-driven way — you take ownership of your work 

• You're comfortable with client-facing communication and can hold your own in a professional conversation 

• You're familiar with AI tools and actively use them in your daily workflow — whether that's for content generation, campaign optimisation, or day-to-day efficiency — and you understand both their potential and their limits 

• You manage planning and administrative follow-up without being prompted 

• You are fluent in both Dutch and English (written and spoken). French is an asset 

Serious plus 

• Experience with marketing automation platforms and/or CRM systems (HubSpot, Salesforce, Microsoft Dynamics, etc.) 

• Knowledge of customer lifecycle marketing, lead nurturing, or data-driven campaign strategies 

• Basic knowledge of HTML/CSS for email templating 

• Agency experience is a bonus